Warner Music Group has announced the beta launch of WMG Pulse, a new bespoke platform designed to provide artists and songwriters with helpful insights into their streaming performance, fan engagement and even earnings.
The label said WMG Pulse will consolidate real-time data from various sources into a single view, offering detailed information on streaming, audience, social media and user-generated content (UGC) performance. Additionally, Pulse provides an up-to-date snapshot of an artist’s earnings across royalties, physical sales, sync deals and more.
The platform aims to support artists and songwriters at all stages of their careers, whether they are managing a diverse catalog or striving to achieve their first major hit. Currently, WMG Pulse is in beta testing with over 100 WMG artists and songwriters, who will provide feedback to developers. In the coming months, WMG Pulse will incorporate features such as forecasting, release planning and collaboration tools based on that input from beta testers.
For now, Pulse will complement WMG’s other analytics tools, one being AMP, which is designed for artists and managers. According to a WMG spokesperson, the in-house created Pulse offers significantly more data and insights than the other tools, although it does incorporate some of the best features from them. As Pulse evolves and adds new functionalities — and exits its Beta phase — it is expected to eventually become the label’s comprehensive locale for all artist analytics needs.
The platform is currently available to a limited group of WMG artists and songwriters and will be widely rolled out later this year.
Ariel Bardin, president of technology at WMG, emphasized the platform’s role in providing greater transparency across the music ecosystem, “including data from every major streaming and social media platform,” adding, “the app offers a seamless, easy to use experience, giving deeper insights into careers and fan bases, with even more sophisticated updates still to come. It’s about empowering artists and songwriters with clarity, and helping them make smarter, data-driven decisions with their teams.”
Other major label platforms offering real-time insights for artists include UMG’s Universal Music Artists and Sony Music’s Real-Time Insights, among others.
