For Leslie Fram, the highly respected former senior vp of music and talent for CMT, launching her own company that continues her work advocating and amplifying artists’ voices is a natural move.
Fram, Billboard’s 2021 Country Power Players executive of the year, has founded FEMco (Fram Entertainment & Music), a consulting company with divisions focused on artist development, talent booking and production, as well as a B2B arm that will connect outside businesses to Nashville companies.
“I’ve always wanted to start my own company, leveraging my three decades of accumulated experience and opportunities to intentionally design a purpose-driven business that aligns with my personal and professional aspirations,” Fram tells Billboard. “Through my time in radio and television, I’ve gained a wealth of knowledge, skills and insights from various roles, industries and projects that are not just a collection of past events but a foundation for future endeavors with FEMco. Starting my own company, doing what I enjoy most, was the best choice for me.”
The new company will allow Fram to use her estimable mentoring, community-building and networking skills that she put into practice during her 13-year tenure at CMT, which she left in September. While there, Fram launched a number of programs, including CMT’s Next Women of Country, which gave a platform to nascent female country artists. She also created the Next Women of Country Tour, which paired Next Women of Country participants with established headlining acts. She was also a fierce advocate for equity, pushing CMT to institute its Equal Play initiative, with a commitment to 50/50 video airplay for female artists on the TV network and CMT Music channels.
FEMco
Courtesy Photo
While at CMT, Fram executive-produced the annual CMT Music Awards, CMT Crossroads and Storytellers. In January, she served as talent producer on CBS Presents Ringo & Friends at the Ryman. Prior to CMT, she had an illustrious background in rock and alternative radio, serving as program director and on-air talent at influential Atlanta alternative rock station 99X before becoming program director and morning show co-host with Matt Pinfield at New York rock station WRXP. She moved to Nashville in 2011.
While FEMco’s other divisions focus on all genders, keeping with her groundbreaking work with female country artists at CMT, Fram has already launched FEMco Presents, “the company’s music-focused production arm that will create multiple opportunities for female artists to increase their visibility and reach via events, sponsorships and more,” Fram says. The first franchise under FEMco Presents is FEMcountry, which will work with women country artists as “a continuation of my work in creating programs like ‘Next Women of Country’ and my passion for elevating female voices in country,” she adds.
FEMcountry soft-launched in March with a singer-songwriter event at Reynolds Lake Oconee in Georgia. “Moving forward, FEMcountry will include writer’s rounds, showcases, listening events both in Nashville and nationwide, along with curating festivals,” Fram says. “The goal is to support female artists in all aspects of their career, finding a stage to play on and to get paid.”
Fram sees her new venture as a through-line in her decades-long work supporting artists. “FEMco will absolutely represent the work I did at CMT in elevating women in country music via FEMcountry,” she says. “A program like ‘Next Women of Country’ is still as relevant today as it was when I launched it over 10 years ago — women are still criminally underrepresented in the country music format.”
Fram also plans to launch FEMpop and FEMrock.
The B2B element will connect companies and brands looking to establish a presence in Nashville with the local music and entertainment market. “Through our extensive industry relationships, we are able to help navigate the city’s unique blend of creativity and commerce with relationships to build authenticity and visibility,” Fram says.
Through FEMco, Fram will also continue working with mtheory CEO Cameo Carlson on another former CMT program, Equal Access, which helps artists and management professionals break into the country music industry.
FEMco will work with artists and companies on an a la carte basis depending upon their individual needs, Fram says.
