Jonathan Majors and Meagan Good launched Honor Culture as their first joint venture after marriage, blending fitness and community.
Jonathan Majors and Meagan Good kicked off their first business venture as husband and wife by unveiling “Honor Culture,” a wellness brand blending physical fitness, mental health and community.
The couple introduced the project over the weekend through a series of Instagram posts showing them training together in branded gear.
One image featured Majors lifting Good on his shoulders, while others showed the two mid-workout. Good captioned the teaser, “Sᴏᴍᴇᴛʜɪɴɢ’s ᴄᴏᴍɪɴɢ …Sᴛᴀʏ ᴛᴜɴᴇᴅ @h0n0rculture.”
The response was immediate. One user commented, “And I’m gone support it! … I don’t even know what IT is yet.”
Another added, “Date idea: let’s go workout & grab smoothies after!”
Honor Culture is described as more than just a fitness app. The initiative is being pitched as a full-scale wellness movement, emphasizing community alongside physical training.
The launch marks a new chapter for the couple, who tied the knot in March during a quiet backyard ceremony at their Los Angeles home.
Only their mothers were present—Jonathan Majors’ mother, a pastor from Dallas, officiated the wedding while Meagan Good’s mother served as the witness.
Majors proposed in Paris earlier this year after getting permission from Good’s father. The couple exchanged engraved rings in Hawaii.
Their wedding came four months after announcing their engagement at the Ebony Power 100 Gala in November 2024, the same event where they first met two years earlier.
Their relationship became public in May 2023, shortly after Good finalized her divorce from DeVon Franklin and while Majors was dealing with legal issues.
Despite the scrutiny, Good remained by his side, attending multiple court appearances and publicly supporting him.
Meanwhile, Jonathan Majors opened up about his chemistry with Meagan Good during an AllHipHop interview earlier this year. Check it out below.
Related
