Hailey Bieber’s New Skincare Mask Is Made of Snail Mucin: How to Buy It

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Hailey Bieber has a new skincare product for her beauty regimen. Its key ingredient? Snail mucin.

The model posted a TikTok in early May, sharing her morning with fans. Midway through the video, Bieber puts on South Korean skincare brand COSRX’s Advanced Snail Mucin mask. While all this might sound crazy, it’s not as far-fetched as you’d think. The two-piece face mask currently retails for $15 on Amazon, a small price to pay for helping obtain radiant glass-like skin. The product’s key ingredient, snail secretion filtrate — or mucin — derives from those little slow-moving shell-adorned creatures that seem to infest gardens every summer.

Turns out, the slimy mucin they secrete may help with moisture retention, and could impart a glow to the skin. The COSRX mask features 87% of mucin, further beefed up with held from trusty niacinamide, an ingredient found in a majority of skincare products these days, and for good reason. Niacinamide is a form of vitamin B3 that can help improve your skin barrier, reducing redness and the size of those pesky pores. You’ve also got collagen, providing firmness and potential added anti-aging benefits, along with hyaluronic acid, which may help fight off acne.

OK, enough skincare jargon. The bottom line? The product is a favorite for celebs such as Bieber because of its glow factor. Used ahead of makeup following your favorite toner, the mask may help prep the skin, protecting it from the elements. I mean, who doesn’t love a boost of moisture to their skin? Prepping your skin with masks like these prior to makeup use could ultimately allow your makeup to apply better because it has a proper base to work on.

Like priming a canvas before painting over it, you need to prioritize what’s beneath before tackling what goes on top. Katie Holmes, Drew Barrymore, Emily Ratajkowski and Leighton Meester are just a few other notable figures who have shared they use snail mucin products in their everyday skincare routines. Weird or not, one thing’s for certain. Bieber’s skin has never looked better.

Check out Hailey Bieber’s TikTok featuring the snail mucin mask below: