Mexican-American duo Ha*Ash showcased its signature Latin pop sound with country influences at the third edition of Billboard Latin Women in Music, broadcast live on Thursday (April 24) via Telemundo.
Hanna and Ashley, the Louisiana-born sisters of Mexican descent, shined while performing a medley of songs including “Perdón, Perdón” and “Estés Donde Estés,” showcasing the power of their voices and harmonies, each carrying her own guitar. Moments later, they received the Unbreakable Award from bachata star Prince Royce, who called them “two women with talent on another level.”
“This award is a celebration and a reminder that there is strength in unity, and our strength has been being sisters, partners in crime, and never letting go through thick and thin,” Hanna said while accepting the award.
“Our career has been like a chain; each person is a link,” Ashley added, thanking her team, her family, and her fans, whom she called “the strongest link” and her “greatest source of love.”
Recognized for their resilience, innovation, and empowerment, Ha*Ash made an impressive debut in 2004, earning their first top 10 hit on the Latin Pop Airplay chart with “Estés Donde Estés,” which reached No. 9.
Over the years, the duo has showcased its staying power, racking up a total of 16 entries on the chart, four of which landed in the top 10. Recently, the sisters made a notable comeback with “El Cielo Te Mandó Para Mí,” a standout track from their album Haashville, which climbed to No. 7 on Latin Pop Airplay. They are currently on their Haashville Tour across the U.S. and Canada.
Hosted by 2024 honoree Ana Bárbara, the third annual edition of the Billboard Latin Women in Music special is broadcasted live exclusively on Telemundo, Universo, Peacock, and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.
This year’s honorees also include Selena Gomez as Woman of the Year, as well as Olga Tañón (Lifetime Achievement Award), Belinda (Evolution Award), Natti Natasha (Unstoppable Artist Award), Anitta (Vanguard Award), Chiquis (Impact Award), and Celia Cruz, who, on the centenary of her birth, is posthumously recognized with the Legend Award and featured in the new Billboard Español cover story.
Watch Ha*Ash on the pink carpet during Billboard‘s livestream here.
For Billboard’s Latin Women In Music 2025 executives list, click here.
