Fyre Festival organizers are pushing a new pop-up getaway in Honduras just weeks after canceling their planned 2025 festival in Mexico amid backlash over its location.
The latest venture, called Fyre Coral View, is a week-long travel experience scheduled for September 3–10, 2025, at the Coral View Beach Resort in Utila, Bay Islands.
The event is being promoted as a boutique-style escape for “adventurers, creators, and the curious,” with beachfront rooms, chef-made breakfasts, snorkeling, ATV rides and nightly bonfire parties.
“After rumors swirled about the FYRE brand being up for sale, organizers received an unexpected proposal from the island of Utila: bring the name that once burned headlines back to life with an intimate, off-the-grid adventure. They accepted,” the announcement reads.
The Fyre Festival team is working to separate this event from the disaster that made the brand infamous.
“The FYRE Coral View Pop-Up is not FYRE Festival 2,” the website states. “It’s FYRE returning to its roots—the spark that started it all—before things got out of control.”
A statement from the organizers added, “We’re not chasing luxury. We’re chasing stories.”
The new event comes on the heels of the canceled Fyre Fest 2, which was initially scheduled for 2025 in Mexico.
Tickets for that event were priced as high as $7,999, but it was quietly scrapped after concerns arose over the venue following officials in Cancun, Mexico, claiming that there was no official agreement to host the festival.
The original Fyre Festival, launched in 2017 by Billy McFarland, was marketed as a luxury music experience in the Bahamas.
Instead, it collapsed into chaos, with stranded attendees, inadequate food and shelter and no performances. McFarland was later convicted of wire fraud and sentenced to six years in prison.
He was released in 2022.
Earlier this year, McFarland said he was stepping back from the brand and looking to sell it. Despite its history, the Fyre name continues to resurface.
The Coral View event marks the latest attempt to rebrand the legacy of one of the most infamous failures in festival history.
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