Ed Sheeran has long known that the line between pleasure and pain is a thin one, best traversed with care and a healthy regard for the surprises life throws at you. That sentiment is essentially the thesis for the singer’s new video for his nostalgic ballad “Old Phone.”
The Emil Nava-directed clip that dropped on Thursday morning (May 8) for the second single from Sheeran’s upcoming Play album (Sept. 12) opens with Sheeran in a wistful mood. Sitting on his hotel bed, Ed flips through old conversations on his dusty, recently recovered Blackberry, saying in voiceover, “I was finding text messages from people that aren’t even here anymore and reading conversations with people I wish I could have conversations with now.”
So, he explains, he did what anyone would do in that situation: he build a bespoke, pop-up pub in Ipswich, MA in March, which fans could gain entry into by sending a video or message from an old phone that had some meaning to them. “I found my old phone today/ In a box that I had hidden away/ Nostalgia trying to lead me astray/ Maybe I’ll unwrite some wrongs,” he sings over gentle acoustic guitar and footage of fans lining up for the once-in-a-lifetime chance to join Sheeran in the pub.
We watch the construction of Old Phone Pub and the delighted look on the singer’s face as he sees it taking shape, as well as Sheeran reaching out to the many fans lined up outside and visiting some local neighborhood spots to spread the word. In addition to playing an impromptu Ipswich street jam, the video finds Sheeran sitting in solitude inside a bowling alley, as well as testimonials from those who submitted clips to be projected onto the walls of the bar.
One was from a mom who sent in a video of her two deceased daughters, 12 and 4 in the clip, saying, “they were just goofin’ off just being sisters,” over footage of the home movie being screened on the outside of the temporary venue. Other testimonials are from a woman who shared footage of her with her old boyfriend and a man who offered a movie of him dancing with his beloved late grandma at a wedding; at one point Sheeran can be seen chatting with the man outside the bar.
“It was really cool to watch that and to be able to share with him some of our stories. That was nice,” the mom says. The video winds down pivoting from Sheeran smiling at his old home movies, to fans sitting mesmerized as he performs the song in the pop-up with a back-up band of Irish musicians. “I wanted to make it feel like the song does… raw, stripped-back, emotional, nostalgic and special,” Sheeran says at the end.
Over the past month Sheeran has made headlines by playing surprise mini-concerts at other bars in Boston and Nashville, as well as hitting Nashville’s Santa’s Pub a few weeks ago with Noah Kahan for a short dual set and reconstructing the pop-up pub at Coachella.
Watch Sheeran’s “Old Phone” video below.
