Image
Image Credit
Sergione Infuso – Corbis / Contributor via Getty Images
Image Alt
Doja Cat performs for I-Days
Image Size
landscape-medium
Key Takeaways:
- The Vie Hotline gives fans a playful way to engage with Doja Cat’s themes of jealousy and trust.
- Callers can hear Doja Cat offer relationship advice that hints at the tone of her forthcoming music.
- This hotline is part of a larger, unconventional rollout strategy for her next pop-driven album, Vie.
Doja Cat is a lover girl in every sense of the word. With the “Say So” artist’s fifth studio album now complete, she’s launched the Vie Hotline, presumably to promote her forthcoming single “Jealous Type.”
Announced on Thursday (Aug. 7), the flyer features a lingerie-clad Doja Cat encouraging her over 24 million followers to call or text 747-246-7262. After dialing up the number, we were greeted by her sultry voice on the other end of the line: “Welcome to the Vie Hotline, where love is complicated, but calling us isn’t.”
Describing the hotline as “a place for the lovers who feel too much, too fast, too often,” she adds, “This is your space for love, life and a mess in between. My name is Doja Cat, and I’m no couple’s therapist, but I do have some opinions. Now let’s get into it.”
From there, we were then given two options. She encouraged us to press one “if jealousy is creeping into your relationship.” In response, the singer offered some reassurance that “jealousy is normal.” She went on to say, “Anyone who says they don’t get jealous is lying. You’re not crazy. You’re passionate, you’re furious [and] maybe just a little unhinged. But let’s be real, they’re lucky to be on your mind at all.”
The second option is for anyone wondering whether it’s “intimacy or light stalking” if their partner asks for their location. Doja Cat answered, “Ah, the location ask. Cute or creepy? Love’s about trust, not tracking. If sharing feels like a warm hug, great. If it feels like a leash, time to set some boundaries or maybe just block them.”
While Vie doesn’t have a release date just yet, Doja Cat confirmed that it will be a more “pop-driven” project. “Jealous Type,” which she first previewed in a Marc Jacobs campaign, is expected to drop very soon. In the meantime, take a listen to the snippet below.
