John Lewis kicked off the Christmas season with a wave of nostalgia, soundtracked by Alison Limerick’s ’90s club classic Where Love Lives. The ad follows a father lost in a daydream on the dancefloor, glimpsing his teenage son across the room and flashing back to moments of holding him as a child and a baby. The scene then snaps back to the living room, where the pair share a heartfelt hug as the music brings their bond back into focus.
At pointblank, we do things ur way – we don’t just watch Christmas ads; we break the music down. Watch our Head of Curriculum, Ski Oakenfull, deconstruct ‘Where Love Lives’ and show exactly why it hits the mark so powerfully in the John Lewis ad.
This is the kind of experience you’ll get on our BA (Hons) Music Production & Sound Engineering degree – from remixing hits to composing for media. You’ll join a community of producers, DJs, and engineers, taught by lecturers who’ve worked with artists like Pharrell, Lily Allen, and The Killers.
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Thanks to the dedication of our industry expert instructors, pointblank has earned a prestigious Gold rating in the Teaching Excellence Framework (TEF), placing us among the very best institutions. Whether you’re passionate about DJing, music production, sound engineering, vocal performance, software engineering, radio, or songwriting, pointblank offers degrees or short courses in London, LA, Ibiza, and Online. No matter your location or aspirations, we are here to help make your dreams a reality.
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