Snoop Dogg expanded his business empire by officially joining Swansea City A.F.C. as a co-owner of the soccer team.
Snoop Dogg sealed a deal to become a minority owner of Swansea City A.F.C., a Welsh soccer club competing in England’s second-tier league, giving the team a splash of Hip-Hop stardom and international spotlight.
The 53-year-old rap mogul and entrepreneur steps into the football world alongside notable names like Croatian midfielder Luka Modrić and American investors Brett Cravatt and Jason Cohen.
Their collective investment signals a push to enhance the club’s brand and reach.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” Snoop said. “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”
With over 100 million followers across his digital platforms, the Hip-Hop icon plans to boost Swansea’s profile well beyond the UK, helping the club cultivate fans and business across borders. Executives hope that expanded visibility leads to new revenue and strategic growth.
“It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City,” said CEO Tom Gorringe. “Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”
To commemorate his involvement, Swansea installed a custom mural of Snoop, painted by artist Hasan Kamil, inside the West Stand of their stadium.
During past interviews, Snoop has openly discussed his interest in the sport and his fondness for football culture. He’s worn jerseys from numerous clubs over the years, but he told Swansea’s management that this feels different.
“During our conversations, Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him,” said the team’s ownership group. “We are delighted that putting on a Swansea shirt has proven to be that right fit.”
The club confirmed the mural unveiling and Snoop’s official inclusion in the ownership team on June 1.
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