W.A. Production has launched a new “What About” series sample pack which delivers a collection of loops, one shots and MIDI files inspired by hitmakers like Max Martin, Finneas, and The Weeknd.
Essential Pop Lab aims to unlock the secrets behind contemporary pop success, featuring radio-ready chord progressions, infectious vocal chops, and pristine drum patterns that capture the genre’s commercial sheen and irresistible catchiness.
Craft your next radio hit with an extensive array of meticulously designed elements that mirror the innovative production style of artists like Dua Lipa and Olivia Rodrigo. From crystalline synth lines and powerful vocal hooks to punchy percussion loops and dynamic transitions, each sample is engineered to professional standards, delivering that perfect balance of accessibility and sonic innovation that defines modern pop.
This comprehensive royalty-free collection provides everything needed to produce authentic chart-worthy tracks. Whether you’re aiming for the sleek electronic pop of Charlie Puth or the organic-meets-digital approach of major pop hits, these production-ready elements will elevate your songs to commercial quality. Transform your productions with What About: Essential Pop Lab and create timeless pop gems that connect with listeners worldwide.
The sample pack is on sale for the intro price of $10 USD for a limited time (regular $29.90 USD).
More information: W.A. Production / Essential Pop Lab

