When Atlantic Records’ Kevin Weaver was approached about the soundtrack to F1, he says the label didn’t face much competition. “The successes that we’ve had speak for themselves,” he notes, which include recent smash soundtracks to films including Barbie and Twisters. Both boasted chart-topping superstars and spawned multiple hits on the Billboard Hot 100 — and, in the case of Barbie: The Album, even landed three Grammys and an Academy Award. Which is partly why, Weaver adds, “We do get a lot of opportunities to see things early and first.”
Weaver, Atlantic’s president of the West Coast, was first approached about F1 last fall by David Taylor, head of music at Apple TV+ and Apple Original Films. He was then introduced to director Joseph Kosinski and producer Jerry Bruckheimer, who showed him several scenes from the Brad Pitt-starring Formula 1 racing drama and discussed opportunities for music. “At that point, it felt undeniable to me,” Weaver recalls. “We knocked the deal out in less than a week — that is unheard of.”
Weaver oversaw and produced F1: The Album — which received a kickoff at the Miami Grand Prix in April and will arrive June 27 alongside the film — with Atlantic executive vp/co-head of pop/rock A&R Brandon Davis and senior vp of A&R and marketing Joseph Khoury. This will be Atlantic’s first soundtrack release since restructuring as Atlantic Music Group, with Weaver sharing his gratitude for the “trust and support” from the new leadership team, including CEO Elliot Grainge, GM Tony Talamo and COO Zach Friedman. “From the very start with our launch at the Miami Grand Prix through each weekly single release, we’re lucky to have a team that is so dialed in,” he says.
Still, Weaver believes securing the deal might have been the easiest part of a process that has yielded one of the more genre-diverse soundtracks in recent memory, with contributions from Ed Sheeran, Rosé, Chris Stapleton, Myke Towers, Tate McRae, Burna Boy and more. “We try to look into a crystal ball,” he says. “And so as much as we go with the staples like the Ed Sheerans, trying to forecast artists that are going to be having the biggest moments around when we’re releasing the project and when the film comes out is always of critical importance, too.”
Plus, as Weaver says, Formula 1 is a “very global” brand, with the average F1 fan having music taste that is equally wide-ranging. “I went to a bunch of races. I got to spend time with drivers and team principals and immerse myself into the sport. A big part of general strategy was, ‘What are we doing that has a global feel?’ A big part of it was, ‘What kind of music would you hear when you’re in the paddock at an F1 race?’ ”
Kevin Weaver (second from left) and Rosé.
Evan Hammerman
The A&R experience, as a result, was much different compared with last year’s soundtrack to Twisters, which primarily featured country stars — fitting for a film about chasing tornadoes in central Oklahoma. (Twisters: The Album debuted at No. 7 on the Billboard 200.)
Only one artist appears on both projects: Stapleton had an existing song in Twisters and contributed the original track “Bad as I Used To Be” to F1: The Album. “Part of what was exciting was [it would] put Chris on an album and a platform that played in a much broader way than the lane and genre of country music,” Weaver says. “Same thing when I went to Dom Dolla and Tiësto and Peggy Gou: These seminal dance artists saw an opportunity to sit on an album with other global superstars across a lot of different genres, and I think that was part of the coveted nature of why artists really wanted to be a part of this thing.”
For Sheeran in particular, his aptly titled track, “Drive,” came together quickly while he was in the studio with John Mayer and producer Blake Slatkin, saying that “the song fell out of us” after he had seen some of the film. (Dave Grohl is also on the track.) Sheeran recalls how Mayer “just whacked an octave pedal on and went wild” to come up with the song’s riff.
“Movies are my hobby and probably the only thing other than sport that I get, like, starstruck to be part of,” Sheeran adds. “Not just directors or actors or whatever, but being a part of the journey of a movie is so exciting for me.”
Of the album’s 17 tracks, seven singles are already out. McRae’s “Just Keep Watching” has become the first to enter the Hot 100, at No. 33. The song also scored her another No. 1 on the Hot Dance/Pop Songs chart.
“We set out to have multiple hits and to move culture. We always have our own odds of what we think are going to be the records, but then other records come out of nowhere,” Weaver says. “We always felt like the Tate song was going to be big. We always knew the Rosé song [“Messy”] was going to be special and really important. I feel really bullish about the Ed Sheeran song, the Burna Boy song [“Don’t Let Me Drown”], Tiësto and Sexyy Red [“OMG!”]. We have a lot of really strong records here. It boils down to which raise their hand.”
Until then, Weaver is already on to his next project — in fact, his next three are locked in. “I have one I can’t talk about specifically, but all I can say is we are doing the soundtrack for probably the most highly anticipated relevant global media [intellectual property] of our generation,” he teases. “And I think that is going to be a monster.”
This story appears in the June 21, 2025, issue of Billboard.
