Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: Sly & the Family Stone’s streams are way up following the passing of the group’s iconic bandleader, Coldplay sees a heartbroken deep cut go viral for its frontman’s rumored real-life heartbreak, Beyoncé gets a bump for a song she’s not even playing on tour and more.
Sly & The Family Stone’s Streams Up 563% Following Sly Stone’s Death
The legendary Sly Stone died earlier this week (June 9) at age 82, leaving behind a seismic impact on the worlds of funk, rock and soul. Though sadly brief in his run as a prominent recording artist – the original lineup of Stone’s signature outfit Sly & the Family Stone fell apart within a decade, and Stone became reclusive not long thereafter – his imprint on future generations of artists remains indelible, with a pair of undisputed classic albums (1969’s Stand! and 1971’s There’s a Riot Goin’ On) and countless classic singles.
Unsurprisingly, following his death, fans flocked to streaming services to revisit Sly & the Family Stone’s most beloved works. His catalog combined for 2.5 million U.S. on-demand audio streams over Tuesday and Wednesday, the two days following his death – up 563% from 385,000 streams over the same period the previous week, according to Luminate. Among the most-streamed classics across those two days: “Everyday People” (up 168% to 326,000 streams, following a Cher-and-Future-assisted bump two weeks ago), “Dance to the Music” (up 408% to 174,000) and “Thank You Falettin Me Be Mice Elf Agin” (up 378% to 169,000). – ANDREW UNTERBERGER
Coldplay’s ‘Sparks’ Receives a Streaming Boost Post-Breakup Reports
Last week, news broke that Coldplay’s Chris Martin and actress Dakota Johnson had reportedly called it quits after eight years of on-and-off dating. Although the couple has not publicly commented on the reports, Coldplay has spent the past few weeks playing stadiums as part of their years-long Music of the Spheres tour — and Martin’s performance of the heart-wrenched song “Sparks” during the shows has inspired some post-breakup gawking, and a significant streaming boost.
“And I know I was wrong/ But I won’t let you down/ Oh yeah I will, yeah I will, yes I will,” Martin sings on the track from Coldplay’s 2000 debut Parachutes, which he performs in a stripped-down version on acoustic guitar during the stadium tour. After the band performed for two nights at Las Vegas’ Allegiant Stadium last week and at Denver’s Empower Field at Mile High on Tuesday night (June 10), TikTok clips began to surface focused on Martin’s pained facial expression during the song’s chorus, with one popular clip captioned, “Homie is heartbroken.”
Whether it’s capturing true feelings or just a projection, the viral boost has translated to streaming services, where “Sparks” earned 1.5 million U.S. on-demand audio streams on June 9-10 — a 64% increase from its streaming total during the previous Monday and Tuesday, according to Luminate. We’ll see if the 25-year-old track can keep surging, although Coldplay will play a pair of stadium shows in El Paso this weekend — and many phones will once again be trained on Martin during one of the show’s more emotional moments. – JASON LIPSHUTZ
YG Eyes Comeback Hit with Shoreline Mafia-Assisted “Hollywood”
With their fast-rising new Hollywood single, Cali rap stars YG and Shoreline Mafia (currently comprised of OhGeesy and Fenix Flexin) are looking to keep the West Coast’s Kendrick Lamar-fueled momentum going for the rest of the year.
The new single, which dropped on May 23, appears to be another (more upbeat and danceable) taste of the forthcoming project YG teased with March’s “2004.” Featuring an assist from Shoreline Mafia and bars directed at Joey Bada$$ (“All the pretty hoes gon’ play this/ Joey Bada$$ gon’ hate this”), “Hollywood” is an easy song of the summer contender that’s quickly taken over socials. On TikTok, the official “Hollywood” sound has garnered over 10,000 posts, thanks to the music video’s viral Storm DeBarge-crafted choreography.
According to Luminate, “Hollywood” earned 3.28 million official on-demand U.S. streams in its first full week of release (May 23-29). The following week (May 30-June 5), that figure jumped by 53.5% to just over five million official streams. On the Jun. 14-dated Bubbling Under Hot 100, “Hollywood” debuted at No. 3, a promising sign for the rest of its chart run. Should its growth continue, “Hollywood” could land YG his first Hot 100 entry as a lead artist in nearly three years. – KYLE DENIS
Nearly a Decade Later, Beyoncé’s ‘Lemonade’ Fan Favorite Gets Its Day in the Sun
“All Night,” the sweeping ballad that wraps up Beyoncé’s forgiveness narrative on her blockbuster 2016 Lemonade LP, has been a fan-favorite for nearly ten years. Now, thanks to a viral Cowboy Carter mash-up, it’s become something of a streaming hit.
On April 14, TikTok user @cowboydanny posted a mashup of “All Night” and Cowboy Carter’s “Tyrant,” laying the latter’s lead vocals over the former’s instrumental and drawing a connection between the songs’ shared theme of redemption. The moving mash-up quickly went viral on TikTok amongst the Beyhive, eventually spreading to the platform at-large once the Cowboy Carter Tour kicked off two weeks later on April 28. On TikTok, @cowboydanny’s original post has collected over one million views, while the accompanying sound plays in around 35,000 posts. On YouTube, the creator’s official upload of the mashup boasts nearly 640,000 hits. For the past eight weeks, “All Night” has seen a steady, gradual resurgence on streaming as a new generation of consumers discover the Lemonade visual album for the first time.
During the week of April 11-17, “All Night” earned just under 940,000 official on-demand U.S. streams, according to Luminate. Six weeks later (May 30-June 5), that number ballooned by 76% to over 1.65 million official streams. Even though Beyoncé does not perform “All Night” on the Cowboy Carter Tour (she does, however, perform “Tyrant”), the song is still connecting with listeners and gaining new fans nine years later. – KD
