Doechii’s “Anxiety” entered its third-straight week at No. 1 on Billboard’s Radio Songs chart on Monday (June 9) after spending a total of 12 weeks on the Billboard Hot 100, where it peaked at No. 9. But the song, which samples of Gotye’s “Somebody That I Used to Know,” isn’t just a megahit for the Florida singer and rapper.
Billboard estimates that the publishers of the Belgian-Australian indie rocker Gotye and the Brazilian born jazz-pop artist Luis Bonfá — whose 1967 hit “Seville” is sampled in “Somebody” — could earn as much as $72,000 each from the success of “Anxiety.”
“Sampling is a big business,” says Michael Poster, chair of music acquisitions and financing at law firm Michelman & Robinson, LLP. When an old hit is revived through a sample, both the masters and publishing rightsholders stand to earn a cut; the publisher becomes a co-owner of the new song; and the old song will likely see an uptick in streaming activity and synch opportunities, industry sources say.
Doechii’s “Anxiety,” Gotye’s “Somebody” and Bonfá’s “Seville” have all seen “a significant increase… in popularity and consumption” since the March release of Doechii’s hit, says Pär Almqvist, CEO of Sweden-based publishing administration company AYO.
As of Monday (June 9), “Anxiety” has generated nearly 1.2 million song consumption units in the United States, where it has racked up nearly 165 million total on-demand streams and roughly 284,000 airplay spins, according to Luminate.
Billboard estimates that those streams, spins and sales of Doechii’s “Anxiety” have generated about $1.165 million in master recording and publishing revenues combined so far this year.
It is unclear exactly how much Gotye directly stands to earn from that amount, but “Anxiety” credits three songwriters: Jaylah Ji’mya Hickmon, or Doechii; Walter André De Backer, or Gotye; and Bonfá.
DMG Clearances, which secured consent from the copyright holders of “Somebody That I Used to Know” for Doechii’s team, declined to comment on the terms of the licensing deals, citing confidentiality.
Deborah Mannis-Gardner, owner/president of DMG Clearances, says that because “Anxiety” lifted directly from the original recording of “Somebody” to incorporate it into a new song, DMG secured consent from both the master and publishing rightsholders. (Songs that interpolate, rather than sample, earlier hits only need to get consent from the publishing side.)
Mannis-Gardner says that sampled songs see twofold benefits: First, the publisher gets an ownership stake in the new song, thereby increasing the size of its catalog. Additionally, fans of Doechii’s “Anxiety” may find their way to streaming Gotye’s “Somebody,” which could then lead them to “Seville” — and both of those songs are likely to field synch inquiries.
Poster and Mannis-Gardner both say that in typical sample deals, the publisher owns a percentage of the copyright to the new song. Industry sources say it is also typical that publishers will negotiate a one-off, non-recoupable licensing fee of at least a few thousand dollars in addition.
If, as one-third co-writers, Gotye’s and Bonfá’s publishers negotiated 30% of the songwriting credit for “Anxiety,” that could result in nearly $72,000 each to Gotye and Bonfá’s publishers, with Gotye and Bonfá netting anywhere from $36,000 to almost $68,000, if they own their own publishing and have administration deals, Billboard estimates.
Industry sources say Gotye’s and Bonfá’s publishers’ likely got smaller cuts than that. However, what the artists stand to earn from the streaming and synch bumps to their catalogs, though harder to calculate, will also add to their bottom line.
“A sample elevates and increases the value of a song,” Mannis-Gardner says. “But keep in mind, music licensing, including sampling, is an emotional business. Approvals, denials and sample values are not based on a rate sheet. It is how the sampled copyright holder and creator feel about the new use.”
