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Drake is diving head-first into the fragrance game, ensuring fans have their scent game on point for summer. Released under the rapper’s international fragrance shop, Better World Fragrance House, the “God’s Plan” rapper is debuting his first-ever eau de parfum, titled “Summer Mink.” The musician’s latest creative endeavor retails for $148, and is available for purchase now via Ulta Beauty online (through May 31 you’ll also get a free tote bag with purchase).
NEW RELEASE
Summer Mink Eau de Parfum
This marks Ulta’s first venture into men’s fragrances founded by a celebrity. Inspired by “the indulgence of wearing mink in the summer,” the fragrance’s scent profile features notes of amber and wood, further beefed up with top notes like Italian citrus and herbaceous essential oils like clary sage and petitgrain. Sweet and spicy jasmine sambac mid notes give way to grounding vetiver and musk, likely a play on the animalic quality of mink furs. The brand notes that “Summer Mink” is meant to be sprayed on pulse points like the wrist and neck for the best payoff.
According to Better World Fragrance House, the scent, “Defies conventions of seasonality and gender while embracing bold sophistication” (I.e. it’s gender neutral and is designed to smell good on everyone). The musician-backed fragrance’s packaging is modern-leaning, cast in a deep shade of blue, encompassing an angular rectangular base and a sleek circular top. It’s a handsome piece you’ll want to display rather than hiding away in a medicine cabinet or drawer.
Drake starred in an ad for his “Summer Mink” fragrance, with the short clip posted to his Instagram. The video sees the rapper posing as a perfume “scientist,” pacing around his home, trying to concoct the perfect scent. Viewers see the performer testing out different combinations before finally landing on the perfect mix.
This isn’t Drake’s first foiree into the scent world. Back in Feb. 2024, the star launched a fragrance oil called “Carby Musk,” crafted by world- renowned perfumer Michael Carby in collaboration with the artist. Better World Fragrance House also dropped a line of scented candles in 2021, with various options like “Williamsburg Sleepover,” “Sweeter Tings” and “Good Thoughts.” Shop the brand at Ulta.com.
