E-40 kicked off Black Business Month with the launch of his new wine brand, ON1 Infusion Wines.
The rapper and entrepreneur, who also owns gourmet food brand Goon With the Spoon, has introduced five fruit-infused Moscato flavors as part of ON1, including Peach, Mango, Mixed Berry, Pineapple and Strawberry. With an ABV of 16 percent, the flavors were vinted and bottled in Napa, California, which will provide both wine and cocktail aficionados with a full-bodied and tasty experience. Drinkers are encouraged to sip flavors independently or mix for a sweeter experience.
The beverages are available to order on the Earl Stevens Selections website and will soon be rolled out to nationwide retailers.
“Launching ON1 Infusion Wine is the perfect way to celebrate Black Business Month and Black ownership,” E-40 stated. “I wanted to introduce a new, high-proof flavored wine that offers quality, delivers on taste and reaches a wider audience of consumers. Whether you’re new to wine or a seasoned sipper, ON1 is for the perfect drink to turn any occasion into a celebration.”
ComplexCon returns to Las Vegas on October 25–26, 2025, with over 300 brands and live performances by Young Thug, YEAT & Friends, Peso Pluma, Central Cee, Ken Carson, and more. Get your tickets now.
