Billboard Korea Artist Edition (Interviews)

As Korea’s most popular virtual idol group, PLAVE is sometimes misunderstood as an AI-generated illusion. But the artists behind the animated band members are real, as are the videographers, engineers, graphic designers, animators and retouchers who bring their imagery to life.

For the latest edition of Billboard Artist, Billboard Korea spoke to the characters who power PLAVE. Here are highlights from the conversation.

This edition is built around five key elements—earth, fire, water, air and a fifth: the “digital universe,” which represents PLAVE’s origin story. If you had to define one final element that completes the world, what would it be?

Yejun: For me, it’s truth—and being real, always. When you put your real feelings out there, people can feel that. Doesn’t matter where you are or who’s watching—genuine energy just hits different.

Noah: Happiness, 100%. I feel like almost everything we do in life—whether it’s grabbing food, texting a friend, even just taking a nap—is basically us chasing happiness in some form. That’s honestly why I do PLAVE, too. It makes me happy, and I get to run after this wild, exciting dream with the members.

Bamby: Emotion—for real, it’s everything. Like, I don’t think we even start doing anything without some kind of feeling behind it. Even when I’m like, “Okay, time to sing,” there’s always a reason—someone I’m thinking of, some mood I’m in. It’s all driven by emotion. No spark, no move. That’s just how I run.

Eunho: Analog. If PLAVE started in a digital universe, I think the heart of our story still has to feel human. The more high-tech the world gets, the more I feel like people crave something soft, something real. There’s this quiet nostalgia for the imperfect stuff—the human side of things. Maybe that’s why what we do connects. It’s not just the tech. It’s the feeling behind it. So yeah, if I had to name the final element, I’d call it analog warmth.

Hamin: Faith. I feel like everything starts from that. It’s because we believed that PLAVE could exist, and it’s that same belief that lets us love each other—and be loved back.

Like the idea of a flower pushing through tough soil, what’s something meaningful you’ve grown from a hard time?

Bamby: I’m really into growing plants. There’s just something magical about watching life sprout from plain old dirt—seeing it grow, bear fruit, and then return to the soil. That whole cycle is so beautiful to me. It made me realize nature is all about giving and receiving, in this constant loop. And I’m part of that too, right? I think I’m growing a little every day—like a tree, like a flower. I don’t think we’re meant to bloom just one flower or grow one fruit in our whole life. It’s more like—we keep blooming whatever fits that moment. One season, one vibe, one version of ourselves at a time. Performing as PLAVE? That’s one of my flowers. Doing this interview? Another one. It’s not about having a single perfect blossom—it’s about living in a way where you’re always trying to bloom something real. That’s the part I care about most.

Water seems soft, but it’s one of the strongest forces in nature. It cuts through diamonds with speed, shapes stone with patience, and sometimes, all it takes is one tear to move a heart. What’s a quiet strength you carry that people might not see at first—but feel over time?

Yejun: I think I’m like the ocean—quiet, steady, but ready to hold whatever comes my way. I want to be that kind of space for the members, and for PLLIs too. Like a winter sea—calm and still, the kind you can sit beside when you just need to breathe. And like a summer sea—cool, open, and full of light when you’re in a good place. That’s the kind of strength I believe in. Not loud, not flashy—just… always there. If I can be someone you lean on without saying a word, someone who gives you peace just by being around—that, to me, is real power.

Silver hair, red eyes and fire all feel timeless—almost immortal. But they also carry a certain quiet, a sense of solitude, like midnight. Do you see yourself as someone who stands apart? And when you feel that distance, do you lean into it—or try to break through it?

Eunho: I think I do find comfort in solitude. When I’m alone, I get to slow down and think—about where I’m going, how I want to grow. If I’m in a good mood, I’ll quietly celebrate by myself. And if I’m not, I’ll sit with that too, try to unpack it. But I’ve also learned that staying in that space too long isn’t always healthy. It’s easy to sink into it without noticing. That’s why I try to face those feelings—and then step out of them. I think that’s where growth really happens. So yeah, I like being alone. But I never want to get stuck there.

In ancient alchemy, gold wasn’t just treasure—it was the fifth element, the last piece of a perfect world. These days, it’s still the ultimate symbol of excellence. So tell us: are you quietly working your way toward being PLAVE’s golden member? (And no, we’re not just talking about the hair, lol.)

Noah: Wait—are you calling me the golden member? That’s wild. Thank you, seriously. Honestly, I think all of us in PLAVE are kind of wired to chase perfection in our own way. But yeah, since I’m one of the older ones along with Yejun, I do feel that extra layer of responsibility. I’m always thinking like, “How can we level up as a team?” “What’s the next version of PLAVE the world hasn’t seen yet?” If we were a car, I’d probably be the one with both hands on the wheel, eyes on the road. Just trying to steer us forward—safe, strong, and headed somewhere amazing.

In today’s digital world, there’s a growing craving for something real—for that human touch. More and more people feel the need to know what’s real. How do you handle that kind of pressure, and how do you stay grounded in your own truth?

Hamin: Honestly, I don’t really see the point in drawing a hard line between what’s “real” and what’s “virtual.” I think everyone’s just living in the version of reality that feels real to them. And for me? Virtual is real. People are free to see it however they want—I don’t feel the need to push back or prove anything. What actually matters is: can we still connect? Can we understand each other, share something real, even in a digital space? That’s the kind of reality I believe in.

The theme of this edition, QUINTESSENCE, is all about the five elements coming together to represent purity, essence, and ultimate quality. If you had to define the “essence” of each of your fellow members in one word or phrase, what would it be?

Yejun:

Hamin – Maturity. He may be the youngest, but he’s often the most grown-up of us all.

Eunho – Purity. When he’s working on music, you can feel how purely he loves what he does.

Bamby – Nature. He’s probably the most effortlessly natural person I’ve ever met.

Noah – Charm. There’s just something about him—you can’t dislike him. It’s a superpower.

Noah:

Yejun – The blueprint. Total husband material. No notes.

Bamby – Wild card. He’s our 4D king—you never know what’s coming next.

Eunho – Puppy. It just fits, okay?

Hamin – Black cat. And yep, I mean that exactly how it sounds.

Bamby:

Yejun – Soft blue. He’s solid as a leader and sees every little detail in the team.

Noah – Honesty. He’s always showing his true self, to everyone.

Eunho – Fiery red. He brings that bold, energetic passion to PLAVE.

Hamin – Leafy green. Like a strong tree, he quietly keeps the team balanced.

Eunho:

Yejun – The Center. To me, Yejun hyung is the gravitational core of PLAVE. He holds us all together, not just as a leader but as a person. What makes him special is the way he balances warmth with sharp clarity. I’d say he’s 60% cool-headed, 40% soft-hearted.

Noah – The Seasoning. He’s like that one pinch of spice that takes everything from “okay” to “oh dang.” His voice? Total flavor boost. We’ll be working on a track, and the second he hops in—boom, it all makes sense. And on air? He’s the one dropping those chaotic one-liners that make us lose it. What gets me is how he flips between genius-level precision and total goofball energy. You never really know which version you’re getting—and that’s exactly what makes him fun.

Bamby – The Sour Peach. Bamby’s like a tangy peach—sweet, zingy, full of character, and always keeping you guessing. I’ve known him for a while now, and just when I think I’ve got him figured out, he shows me a new side. He lives like he’s the main character in a movie. “Sour peach” might sound funny, but it fits him perfectly.

Hamin – The Bassline. And I mean that literally and emotionally. He plays bass, sure—but more than that, he is the base of PLAVE. He holds us together, gives the group shape. He’s the youngest, but he’s the one checking in on everyone, keeping the vibe grounded whether we’re on or off stage. Quiet, steady, solid—that’s Hamin.

Hamin:

Yejun – Selflessness. He leads by example and always puts others first.

Noah – Sensitivity & humanity. He’s observant, thoughtful, and always there with the right words.

Bamby – Approachability. He vibes with everyone and makes people feel seen. He knows when to lean in and when to lean on.

Eunho – Warmth & light. He lifts me up with compliments and always knows how to make me laugh.