Jennifer Lopez is reportedly facing slow demand for her upcoming Las Vegas dates.
The singer announced a limited-run “residency” built around three New Year’s Eve shows and six additional dates in March, rather than a months-long stay typical of artists like Adele or Bruno Mars.
But according to Ticketmaster availability cited in recent reports by NewsNation, many seats across all sections remain for all shows, with listed prices ranging from roughly $121 to $1,300.
A music industry source told the outlet in a separate report that Lopez “made a deal for up to 100 shows over three years,” but a Lopez insider pushed back, saying there aren’t 100 shows on the books and that she “has the option to perform more if she feels like it.” The same Lopez insider said a “huge” Q4 promotion plan is coming, noting the New Year’s Eve shows were announced in May—leaving time for sales to build.
A representative for the multihyphenate declined to comment.
The Vegas chatter arrives as Lopez continues international dates, with recent stops and scheduled appearances in countries including Turkey, Kazakhstan, Albania, and the United Arab Emirates.
Comparisons to other headline-makers are inevitable. Dolly Parton announced a two-week Caesars Palace engagement at the end of June, which sold out in a day. As a result, there are no primary seats left, and resale asking prices have reportedly topped $10,000.
Meanwhile, Beyoncé’s Cowboy Carter stadium run—initially met with fan complaints about pricing in some markets—closed as the highest-grossing country tour in history, with Billboard reporting $407.6 million and over 1.6 million tickets sold across 32 shows in nine cities.
The current Vegas outlook also follows Lopez’s canceled North American tour last year, which was attributed in reports to soft demand. For now, industry observers are watching to see whether the planned fourth-quarter marketing push moves the needle for Jennifer Lopez’s Las Vegas run.
