Pop and R&B star Paloma Mami has signed with Double P Management’s George Prajin, the company tells Billboard. The Chilean-American hitmaker — who was nominated for best new artist at the 2021 Latin Grammys — joins Peso Pluma, Tito Double P, Gabito Ballesteros and Santa Fe Klan on the company’s roster.
The 25-year-old singer-songwriter becomes the first female artist and the first non-Mexican act to join Double P Management, marking a new step for the company as it expands its roster beyond música mexicana. “Paloma is a generational artist whose sound transcends borders,” George Prajin said in a statement. “We’re excited to partner with her and continue pushing the boundaries of Latin music.”
Known for her copper-toned vocals and her attitude-heavy delivery, Mami became an artist to watch when she broke through in 2018 with “Not Steady,” a lushly produced, urban-tinged R&B track that showcased her bilingual skills.
Soon after, Mami signed with Sony Music Latin and began releasing a handful of songs and collaborations — including “No Te Debí Besar” with C. Tangana and “QueLoQue” with Major Lazer, which peaked at No. 17 on the Hot Dance/Electronic Songs chart.
In 2021, Mami officially dropped her debut album, Sueños de Dali. That same year, she received a Latin Grammy nomination for best new artist. Her only album to date, Sueños de Dali includes co-writing credits from superstars Rosalía, El Guincho, Tainy and Edgar Barrera and is sonically wide-ranging, encompassing melodic reggaetón, R&B and electro-funk. Most recently, Mami released “HAKiA,” which is powered by a hypnotizing reggaetón drum beat.
