UPDATE (June 4): The 2025 American Music Awards, hosted by Jennifer Lopez, reached more than 10 million unique viewers across its CBS premiere (Memorial Day, Monday, May 26) and encores on MTV (May 27), CMT (May 28) and BET (May 29). It was the most-watched entertainment program on Memorial Day since 2021.
The CBS broadcast alone drew 5.2 million viewers in Nielsen Live+7, marking the show’s largest audience since 2019 and a +38% increase over its last live airing in 2022.
Social media buzz included 9.2 billion potential impressions. American Music Awards social accounts drew 160M+ video views in the first seven days across Instagram, TikTok, X, and Facebook [Source: ListenFirst].
PREVIOUSLY (May 28): You never know what will happen when you throw a lot of changes at a long-running awards show — but for the 2025 American Music Awards, it appears that change is a good thing. The show, which was hosted by Jennifer Lopez and held at the Fontainebleau Las Vegas on Monday for the first time, posted its largest audience since 2019 (when the show was hosted by Ciara).
The AMAs were the No. 1 broadcast of the night on Monday. The show attracted 4.86 million viewers, according to Nielsen, up 38% from its last live broadcast in 2022 (airing Nov. 20, 2022, and hosted by Wayne Brady on ABC).
There were many changes with this year’s show — it was the first regular AMAs broadcast on CBS, the first to air on Memorial Day (or in the spring, in general), the first not to take place in the Los Angeles area and first since a time reduction from three to two hours.
The 2025 American Music Awards ratings measures Live+SD Fast National Data including Out-of-Home Viewing and live streaming on Paramount+.
The 2025 American Music Awards outpaced several other recent primetime specials, including ABC’s CMA Country Christmas hosted by Amy Grant and Trisha Yearwood on Dec. 3, 2024; NBC’s Ladies & Gentlemen…50 Years of SNL Music on Jan. 27, 2025; and ABC’s CMA Fest on June 25, 2024.
The 2025 American Music Awards on CBS drove 9.2 billion potential impressions and 816,600 mentions on social media, while also posting growth across all key demographics versus the 2022 broadcast: up 91% among adults 18-34, up 23% among adults 18-49 and up 16% among adults 25-54.
The 2025 American Music Awards social accounts garnered over 100M video views within the first 24 hours across Instagram, Tiktok, X and Facebook, according to Listenfirst.
The ceremony’s Twitch live broadcast peaked at 205.5 thousand during YouTube star Kai Cenat’s onstage appearance, according to TwitchTracker.
Jennifer Lopez
American Music Awards
The American Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.
