Top Beauty Product Deals to Shop Ahead of Amazon Prime Day 2025

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Shoppers, get excited. Amazon Prime Day 2025 is almost here.

While the annual sales event doesn’t officially kick off until July 8, there are already great deals to be had on all things beauty. From pigmented concealer, easy-to-use sunscreen, liquid blush and playful pimple patches, early deals up to 50% off can be shopped in a slew of products from top brands such as SHEGLAM, Kosas, NYX, Saie and so much more. Get ahead of the curve and shop some of our favorite picks on Amazon before they’re gone for good.

Blendable and oh-so-pigmented, SHEGLAM’s Color Bloom liquid blush is popular for a reason. Retailing for $6.99, the liquid flush comes in a matte finish with a medium but buildable coverage. It all happens thanks to the liquid blush’s applicator, a wide doe foot saturated with product that you can dot onto your skin.

Once applied, you can tap the blush out with your fingers or buff in with a fluffy brush for an airbrushed look. Color Bloom comes in a multitude of shades that work for all skin tones, but On Point is our fave. The muted rose petal-esque pink has neutral undertones that universally work to bring a wash of color to your cheeks. For a sunkissed look, we recommend dotting this blush on the cheekbones, chin and the bride of the nose.

If you’re like me, your under eyes could use some help. Dark shadows under the eyes are a major concern for a lot of sleep-deprived folks. Unfortunately, they can also be a product of genetics. Whatever the case may be, you have nothing to fear — Kosas Revealer Concealer is here to save the day.

Retailing for $6.50, this concealer is buildable and hydrating, brightening the under eyes seamlessly while leaving a skin-like finish. No caking here. Unlike traditional concealers, Kosas’ formula is jam-packed with hyaluronic acid, a hydrating ingredient that reduces the risk of the concealer settling into fine lines. The concealer is further beefed up with help from caffeine and pink algae extract, ingredients that may brighten to leave the wearer looking youthful and wide awake. No coffee necessary.

It’s time to embrace the natural face you were given, enhancing your looks with natural tips and tricks. A good way to help reduce puffiness is with a gua sha tool. You know it works because gua sha — a healing therapy — has been used in beauty routines in China going back thousands of years. The scraping tool — which can be made of various hard materials such as stone and jade — has since been adapted to provide different benefits. Kitsch’s gua sha tool is made of stainless steel, a material that works to cool and help depuff the skin.

Stainless steel is also non-porous, meaning it won’t harbor bacteria or moisture like would. This also means your products will absorb better. In general, gua sha tools are used to massage the body in tandem with an oil or moisturizer, promoting blood circulation and lymphatic drainage. Lymphatic drainage is just a fancy way of saying you’re moving extra fluid from a swollen area into an area where the lymph nodes will work to drain said fluid.

It’s heatwave season, which means protecting your skin, especially while on the go, can be a challenge. Tocobo Cotton Airy Sun Stick makes sunscreen application simple. No messy cream or spray, just swipe on and go. The SPF 50 formula is contained in a roll-up stick that glides on, leaving the skin with a matte finish sans the nasty white cast. A sunblock that reads “Broad-spectrum” simply means it protects the skin from both UVA and UVB rays. These pesky rays can cause skin cancer and premature aging if the skin is left unprotected. The Sun Stick is super compact, small enough to chuck in your bag or fanny pack making it perfect for festival season for application on the fly.

This soft matte lipstick from Saie is quintessential 90s in a bottle. Our pick is shade 01 Nouveau, a blush hue with brown undertones. This pick is not only universally flattering but feels comfortable on the lip, unlike other matte formulas. It’s what we’d like to call a satin matte. Not your mama’s matte lippie, Saie’s formula is long wear, shine-free and hydrating, everything a traditional matte is not. How does it work? Well, it’s all thanks to hydrating ingredients such as hyaluronic acid, olive oil, jojoba esters and berry fruit wax that condition the lips, creating a plump look that’s irresistibly kissable. If our chosen shade isn’t your thing, Amazon has five others that are just as good.

NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip in Shade 06 Follow Back

A glittering lip oil a neutral glossy hue.

Juicy lips are simply elite in our book. If you’re ready to get glossy for summer, NYX’s Fat Oil Lip Drip is available on Amazon for just $6.69. You’ve got 14 unique shades from clear to pink to choose from. Our favorite? 06 Follow Back, a coral hue with flecks of glitter suspended throughout. The beauty about NYX’s lip oil, and lip oils in general, is that they’re not sticky.

The formula is oil based rather than a sticky gel base, meaning the product sits comfortably on the lips without leaving an uncomfortable residue. These lip oils offer up to 12 hours of hydration, while the tint is even and buildable. We like the glitter flecks because they catch the light, offering the lips a three-dimensional finish. If you don’t like the glitter, there are plenty of finishes to choose from that aren’t jam-packed with shine.

There’s no excuse for dry skin, especially when Glow Recipe Plum Plumping & Hydrating Hyaluronic Acid Serum is only $38 on Amazon. This serum has a silky gel-like texture that harnesses the antioxidant power of plums along with five molecular weights of next-gen hyaluronic acid that help hydrate for a youthful glowing complexion. Plant-based silk protein beefs up this formula, creating a healthy skin barrier by guarding against free radicals. This is for our dry-skin girls. We see you and we understand you. Hydration, even in the hot summer sun, is imperative for your skin’s health. To use, pump a few drops onto the palm of your hands and gently pat onto the skin.

Pimples are the worst. They always pop up at terrible times, showing up unannounced like a toxic ex. Instead of suffering, Starface has offered acne-prone people the option to embrace our skin conditions while treating the issue. Meet Hydro-Stars, a unique pimple patch formulated to reduce the appearance of spots after just one use.

These patches are both cute and effective, formulated with a singular ingredient, hydrocolloid, a substance borrowed from surgical dressing that’s clinically proven to improve the appearance of pimples overnight. This substance absorbs fluid and reduces redness, creating tangible results. The star shape allows users to adorn their faces playfully, taking attention away from their acne. For those looking to prevent acne, Starface’s bright blue Salicylic Acid Hydro-Stars are also currently on sale at Amazon.