Nearly a decade after indie R&B tastemakers and college students across the country first swooned over her self-released EPs and early collaborations with Monte Booker and Smino, Ravyn Lenae has earned her first Billboard Hot 100 hit with “Love Me Not” (chart dated April 12).
Lenae, who signed to Atlantic Records in 2016, originally released the bouncy, soulful, rock-inflected song in early May 2024 as the lead single from her sophomore studio album, Bird’s Eye. Thanks to a wave of TikTok momentum — one that’s also benefitted Janet Jackson’s “Someone to Call My Lover,” a kind of foremother to “Love Me Not” — the single steadily grew throughout the late winter and early spring and now reaches a No. 70 on this week’s Hot 100 (dated April 26). The Dahi-produced track also became the landmark 25th production credit for the Grammy-winning hip-hop/R&B producer.
With “Love Me Not” securing Lenae her long-awaited breakout moment, the song’s success also previews what’s shaping up to be the biggest year of her career. In April, the Chicago-bred singer-songwriter bewitched both weekends of Coachella-goers, perfectly priming both in-person and virtual audiences for her forthcoming stint as an opener on Sabrina Carpenter’s Short n’ Sweet tour. She’ll also visit her hometown for Lollapallooza (July 31-Aug. 3), where she’ll continuing playing sets built around Bird’s Eye, which Billboard staff named the No. 3 Best R&B Album of 2024.
“I’m just happy for all artists who have been in this 10-plus years and are feeling the love and the benefits of so much time and effort and hard work,” she gushes to Billboard the day before her Coachella debut. “It’s a lot of that happening right now at the 10-year mark. The 10-year thing is real!”
In a conversation with Billboard, Ravyn Lenae talks her slow-burning success, drawing inspiration from Janet Jackson, gracing the Hot 100 for the first time with “Love Me Not,” and witnessing the power of TikTok firsthand.
Where were you when you found out “Love Me Not” hit the Hot 100?
I was at home watching TV, and my manager called me and told me that it was a real thing. I had a great day that day. I had great tacos, I called my mom, everything was going right. The weather was beautiful. I had a really emotional talk with Dahi and thanked him for being such an important person in my life and doing this with me and believing in me and challenging me.
Was there a specific moment in which you decided that you wanted to pursue music professionally?
I would say when I was in high school and I started putting music out on SoundCloud and I saw how much of a response I got. That made me feel like, “Oh, this is something that not just resonates with me, but people actually like this and they’re looking forward to the next thing that I do.” I think that gave me an inkling. Once Noname took me on tour [in 2017], that’s when I realized it was a possibility to do something I love every single day and be able to pay my bills too.
What was the inspiration behind “Love Me Not?”
That song was one of the first ones that we landed on for Bird’s Eye. I remember when Dahi played me the beat, I was like, “This is something I feel like I haven’t heard in such a long time.” For some reason, it reminded me of when I heard “Hey Ya!” [by OutKast] for the first time. That mix of soulfulness with pop sensibility that anybody could sing and dance to and feels like it could have came out in any era — that’s my favorite type of song.
Lyrically, I like to play with relationships and the push and pull of knowing you love somebody even though you know it can’t work. That really elementary approach to writing is one of my favorite things. I love when the lyrics feel a little sad, but the music feels upbeat, or even the inverse. [“Love Me Not”] has all the qualities of a really timeless song to me, so I knew that one had to be on [the album] and be the first [single].
Why did you decide to release “Love Me Not” alongside “Love Is Blind”?
“Love Me Not” was something that I really, really loved and I was excited for my fans to hear. But I also knew that it was a branch-out from the type of colors I dabbled in on [2022 album] Hypnos. I thought to support that, I should have something that felt like the most “Ravyn Lenae” song ever. “Love Is Blind” was a good pairing for people to see where I was going with [Bird’s Eye while] still rooted in my R&B bag, my sensuality and my yearning lyrics. I wanted people to understand where I was going, but also where I am and where I’ve been at the same time.
How did the how did the Rex Orange County remix come together? When did you know that you wanted to do a remix?
I knew I wanted a remix for the song a few months after I dropped it. I remember us talking about a feature on the song originally, so it was always in my head that I thought I heard another perspective on the song, especially a male perspective, almost like a duet type of feel. But I couldn’t think of who it was going to be, and I don’t like to decide things quickly.
My manager [John Bogaard] sugested Rex [Orange County], and I thought he was the perfect voice and perspective to add to the song and introduce it to a whole other audience.
The success of “Love Me Not” has been a real slow burn, not unlike your career in general. Are there times you wish everything would just click or are you content with the journey of it all?
I am constantly on a journey of balancing both of those extremes because it feels like two sides of my brain. One that’s like, “Get on the train!,” and the other part of me — like when I talk to my mom and my manager — [understands] that timing is everything. I have to trust that. I have to believe that. I have to stay patient and diligent and focused, and things will start to turn over for me. We’ve seen it over and over again.
I just saw Doechii [with whom she collaborated for 2022’s “Xtasy” remix] a few days ago in San Antonio. I hadn’t seen her since this major shift [in her career], so it’s been a while since I’ve been able to catch up with her. I was like, “Girl, when you won your Grammy, I started bawling!” I didn’t expect that [emotional response] to happen, but whenever I see those glimpses of hard work paying off, it reassures me that I’m on the right path. That’s what I’m holding on to right now; I’m trying not to get ahead of myself and stay right where I’m at and be happy about that.
I’m just happy for all artists who have been in this 10-plus years and are feeling the love and the benefits of so much time and effort and hard work. It’s a lot of that happening right now at the 10-year mark. The 10-year thing is real!
What else do you have planned for “Love Me Not?” You’ve been showing fellow Bird’s Eye track “Genius” a lot of love on TikTok recently.
I hope that I’m able to keep getting “Love Me Not” in new ears. I want that song to keep growing and reach as many people as possible. “Genius” is another one that I think has really strong potential to reach those super-large audiences. I’m just gonna keep pushing, working, performing, meeting people and being a good person. Beyond that, I’m working on new music that I’m so excited about.
What was your experience on the artist side watching TikTok help blow “Love Me Not” up?
Before it happened, I would have really negative thoughts like, “Maybe that type of viral moment isn’t in the cards for me.” You’re making TikToks and you feel like [they’re] not reaching anybody and you’re just putting stuff out into the void.
This was an exercise of me stepping outside of my comfort zone in a good way. Seeing people discover me and this song and then dive into my whole discography has really [shown that TikTok is] such a beautiful tool. Even beyond me, just seeing how accessible it is for people’s lives to change overnight.
I can’t help but draw similarities between “Love Me Not” popping off right now and also Janet Jackson’s “Someone to Call My Lover” having a revival. What do you think it is about these songs that are pulling in listeners right now?
I literally asked myself this the other day. I’m like, “This is too much of a coincidence!” First of all, “Someone to Call My Lover” is one of my favorite songs, so when I saw that happening it really felt like a shift. Janet is one of my biggest inspirations; she’s been able to blend R&B, alternative, rock and pop in the most beautiful, seamless way. I aspire my career to be like that too. I think people are just open to a mishmash of sounds and don’t care really who it’s coming from. Even the fact that [TikTok users] mixed “Love Me Not” with [Solange’s] “Losing You,” there’s definitely a shift happening. I think people want that soulful pop back.
What can you tell us about the new music right now?
Tricking my listeners into liking things that they probably wouldn’t have liked otherwise is something I’m really into. I’m always finding new ways to push and find new colors in my voice, get a little uncomfortable and get a little more raw. Pulling back those layers is something that I try to do with each song and each album.
A version of this story appears in the April 19, 2025, issue of Billboard.
