Create Music Group (CMG) has acquired indie electronic label Monstercat.
Founded in Waterloo, Canada, in 2011 and now with offices in Toronto and Los Angeles, Monstercat will continue to be operated by president Daniel Turcotte, vp Orri Sachar and director of finance Rob Hill. Monstercat founders Mike Darlington and Ari Paunonen will have advisory roles.
The acquisition will provide Monstercat with access to CMG’s global infrastructure, media portfolio and capital — enabling it to offer more competitive deal structures and better marketing support while expanding its global presence.
Beyond the acquisition, Create plans to invest an additional $50 million into the label over the next two years, with the money specifically going towards artist development, advances, and support for new signees and longtime roster artists.
Since 2011, Monstercat has released more than 8,000 recordings from artists across the electronic spectrum, including Kaskade, Alan Walker, Vicetone, Punctual, Whipped, DJ Diesel (the artist name of Shaquille O’Neal), Koven and more. Monstercat sublabels servicing various subgenres include Uncaged, Silk and Instinct.
“Our mission has always been to build sustainable, long-term careers for exceptional artists,” Turcotte said in a statement. “Create gives us the reach and support to do that at a larger scale, without changing what makes Monstercat special. We’re still artist-first — only now with more tools to serve them.”
“Monstercat is everything an independent label should strive to be — exclusive, globally trusted and capable of breaking artists and songs at the highest levels,” added Create Music Group co-founder/CEO Jonathan Strauss. “Mike, Ari, Daniel, Orri, and the entire Monstercat team have built a culture and community at a scale rarely achieved in the music industry. We are excited to support their mission.”
The news marks the continuation of a recent acquisition spree by Create, with the company announcing in March that it acquired both the deadmau5 catalog and the catalog of the producer’s mau5trap label in a deal valued at $55 million. In April, it announced its acquisition of longtime indie electronic label !K7.
In 2024, Create received $165 million in backing from private equity company Flexpoint Ford, with Strauss at the time saying that the money would be used to scale operations, expand services and fund acquisitions.
The company is now aggressively pursuing acquisitions and investments in key indie labels and artists, with a goal of building intellectual property that can be successfully exploited via its platform. A representative for Create says this platform includes distribution and an owned audience that generates more than 200 billion monthly music streams on digital service providers.
