Maroon 5 has returned with a major pop crossover moment. On Friday (May 2), the Adam Levine-fronted band unveiled their new single “PRICELESS” featuring BLACKPINK’s LISA, released via 222/Interscope Records.
The track marks Maroon 5’s first-ever collaboration with a K-pop artist and offers a guitar-driven sound that nods to the group’s early 2000s roots, paired with LISA’s confident rap feature. The accompanying music video, shot on 35mm film and directed by Aerin Moreno, draws inspiration from Mr. & Mrs. Smith.
“It’s just a guitar-based song which we haven’t really done in so long. It happened first for us while we were recording the album. I think it’s just the purest and we are so happy to have LISA on it,” frontman Adam Levine said in a statement.
He added, “The guitar intro is literally me playing into an audio message on my iPhone with an unplugged guitar. I actually got a little emotional recording ‘cause it was sort of reconnecting to our roots, which a lot of our fans have been saying ‘hey we want to hear that sound again.’ It’s been like over 20 years so I think it’s time for that to return.”
Teasers of the track, which Maroon 5 previewed on Instagram in late April, included Levine’s falsetto vocals alongside a rap verse from LISA: “Yeah, talk is cheap boy stop it/ Got my love that’s a real big profit.”
In the days leading up to the confirmation of “Priceless,” Maroon 5 also teased the collab by posting an Instagram photo from behind of the lead singer and a mystery woman standing side by side, gazing out of a floor-to-ceiling window at a cityscapeLISA’s IG Story also featured a clip with audio, showing the K-pop star lying back while seemingly filming a music video.
The single also serves as the first preview of Maroon 5’s upcoming 2025 album, which the band first teased during Levine’s recent appearance on The Tonight Show Starring Jimmy Fallon (April 8).
“PRICELESS” follows Maroon 5’s 2021 album Jordi, which peaked at No. 8 on the Billboard 200. For LISA, the track adds to her growing list of international collaborations as a solo artist, following the success of her 2021 debut single “LALISA” and her ongoing work with BLACKPINK.
Watch the “PRICELESS” video and stream the single now.
