Justin Bieber’s music video for “Yukon” is finally here.
On Tuesday (August 5), Bieber surprise-dropped the visual for the fan-favorite track, just as he did with the album it came from, Swag.
The black-and-white video, directed by Cole Bennett, sees Bieber soaking up the sun while boating with his wife Hailey Bieber and their 11-month-old son, Jack Blues Bieber. The family is also seen getting into the water and Bieber occasionally breaking out into dance.
As of this writing, the music video has only been uploaded to his Instagram account.
The clip arrives just hours after Bieber was announced as a nominee for the 2025 MTV Video Music Awards for Best Pop Artist. Click here to see a full list of nominees.
Swag marks Bieber’s first full-length album since 2021’s Justice, which featured singles like “Holy,” “Lonely,” and “Peaches.” It is also his first release since parting ways from his longtime manager Scooter Braun in 2023 and since welcoming Jack Blues Bieber with Hailey in August 2024.
The album, which debuted at the top of the Billboard R&B chart, features collaborations from Gunna, Druski, Lil B, Druski, Sexyy Red, Cash Cobain, and more.
Bieber also recently shared photos of himself recording vocals and playing guitar, which led some fans to believe that a follow up to Swag may not be too far from the horizon.
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