Justin Bieber gave a big shout-out to his leading lady, Hailey, on his Swag album cut, “Go Baby.”
“That’s my baby, she’s iconic, iPhone case, lip gloss on it / And, oh my days, she keeps ‘em talkin’, it’s comedy, just block it, oh, my baby,” he says on the first verse.
On the first line, Bieber refers to the phone case Hailey sells through her beauty brand, Rhode Skin, which has a slot to hold lip gloss. In the second line, Justin appears to reference recent controversies involving Hailey, like her rumored beef with Selena Gomez and reports that their marriage is crumbling.
Bieber dropped off his new album on Friday (July 11), his first in four years. It was somewhat of a surprise, though the pop star started teasing the release on Thursday (July 10) with a series of billboards featuring Swag’s black and white artwork. Included are images of the couple and their son, Jack Blues Bieber, shot by Renell Medrano.
Last month, Justin and Hailey made headlines when a source told Entertainment Tonight that they have been “struggling” in their marriage.
“Justin has been getting irritated easily and feels like Hailey can be superficial about the way their relationship looks in the public eye, and Justin’s lack of motivation has been upsetting for her,” the insider said. “Their friends think they can salvage their marriage—and they both want that—but right now things are not good.”
Justin and Hailey began dating in 2014 and wed four years later. They welcomed Jack last August.
Swag boasts an A-list roster of appearances, including Sexyy Red, Gunna, Cash Cobain, Druski, Lil B, and Dijon, among others. It’s Bieber’s first full-length album since 2021’s Justice.
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