The American Association of Independent Music (A2IM) and Luminate unveiled a new certification program on Thursday (June 12) to celebrate commercial success in the independent sector. One Star will signify 50,000 album sales, while Two Star marks 100,000. The Three Star award is a big jump up, equating to 300,000 sales.
In a statement, Dr. Richard James Burgess, CEO of A2IM, said the “certification was created to recognize real achievement on terms that truly reflect how the independent sector operates.”
“Independent artists are integral to the sustainability and creative output of the music industry,” Rob Jonas, CEO of Luminate, added in a statement. “As technology rapidly advances, Luminate remains dedicated to providing accurate, contextualized data. Our collaboration with A2IM on this new certification process aims to highlight and celebrate the independent artists who music is truly resonating.”
While the Recording Industry Association of America also awards artists that pass certain sales benchmarks, those thresholds are set at a higher level: Gold signifies 500,000 units, Platinum marks 1,000,000, and Diamond amounts to a whopping 10,000,000. (Ten downloads or 1,500 on-demand streams count as one album sale.)
Albums can still perform enviably well even if they don’t reach those numbers. A2IM certified an initial batch of 36 records on Thursday, and Three Star titles included Thundercat’s Drunk, Jamie xx’s In Colour, and John Prine’s The Tree of Forgiveness. Cavetown’s Lemon Boy and Muna’s Muna earned Two Star nods, while Deafheaven’s Sunbather and Gregory Porter’s Be Good got One Star.
“There is an idea out there that I’ve tried to bat down during my time as A2IM CEO — the idea is that independent is small,” Burgess told Billboard recently. “It never has [been].”
