Tyler, The Creator is calling out the increasingly frustrating tactics employed by the usual suspects on X and beyond, letting fans know that a clip of him making the rounds this week is actually over three years old.
Unfortunately, a key component of the present state of social media’s continued degradation is that we’re all constantly inundated with mindless aggregation accounts that rarely, if ever, provide the proper context or sourcing for what they post. This, of course, frequently leads to decidedly old clips being wrongly assumed to be current, thus tossing even more fuel on the blazing fire of dumbification that very much appears to be consuming the U.S. at large.
In this specific instance, the clip in question stems from an interview Tyler did with Bimma Williams for the Converse All Star Series back in 2022. In it, Tyler is seen questioning artists who use snippets to gauge interest in their work instead of just having “confidence in your shit” and releasing it properly.
The full video, available here and covered by yours truly at the time of its initial release, was first shared to Converse’s YouTube in March of that year. Yet, a certain X account shared an excerpt from the interview on Wednesday, albeit without the full context or date provided. While a follow-up X update from the same account ultimately noted the source of the Tyler clip, such details were predictably lost in the shuffle as the original update started being reshared.
“This from spring 2022,” Tyler pointed out in an X update of his own, as seen below. “Idk why these pages be posting old stuff knowing folks gone think its from yesterday. (and i like to clarify the time it’s from because narratives will start, engagement will build and this will get reposted because of the click-through rate without context of when it was from or the question that might have been asked to get there).”
Tyler appropriately cooking these shit-for-brains tactics comes after his Monday morning release of DON’T TAP THE GLASS, his ninth studio album and first since last October’s CHROMAKOPIA. His global tour in support of the latter is set to continue this week with back-to-back shows at Scotiabank Arena in Toronto.
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