A new campaign is pairing up two Canadian national treasures: Sparkling water brand Clearly Canadian has revealed its first advertising campaign since 1991, and it features multi-Grammy-winning Canadian country star Shania Twain.
The clip features Twain channeling a treasure hunter — running and even tumbling through the woods as she’s on the chase to locate the iconic beverage, made from pure Canadian spring water.
“Was that a bear?” a woman asks after Twain snatches her cooler full of Clearly Canadian. “No, I think that’s Shania Twain,” her partner responds.
As she locates and captures a cooler filled with Clearly Canadian bottles near a waterfall, a nearby couple looks on in disbelief, with a woman saying, “Should we tell her it’s back in stores?” The man next to her answers, “I don’t think she’d hear us. She just did a backflip off a mountain.”
“I have very clear memories of Clearly Canadian growing up here. When the team reached out, I was so flattered and the idea was awesome!” Twain said in a statement about filming the commercial. “As a proud Canadian, the fact that it’s natural spring water and bottled right here is perfect – it’s pure nostalgia in a bottle! Getting to shoot this in the Canadian outdoors, fighting to do my own stunts (I think I can still tumble!), and sampling all the new flavors hardly felt like work. The Clearly Canadian range is so refreshing and I can enjoy it at home and on the road. Getting to be in my own adventure movie for the day was pretty great.”
The commercial was created by fellow Canadian star Ryan Reynolds’ film production and digital marketing company Maximum Effort and filmed on location in Canada.
Clearly Canadian was founded in 1987. The brand’s return was driven by a fan-led crowdfunding campaign, which pre-sold more than 40,000 cases, pushing the product back into retail production in 2017, with sales in the United States and Canada. In addition to the brand’s original flavors like wild cherry and summer strawberry, new flavors include mountain blackberry, citrus medley and grapefruit essence.
See the video featuring Twain below:
